Dr. Richard Frenneaux offers a distinctive blend of academia and a notable background in the music industry. With significant contributions as the principal songwriter, frontman and producer for Red Light Company, he achieved commercial success, propelling their album to the 13th spot on the UK charts. Notably, as a writer and producer, his collaborations with renowned artists like Lana Del Rey and Natasha Bedingfield, as well as production maestro Flood, culminated in the achievement of a Gold Record. In 2023, Dr. Frenneaux transitioned to academia, assuming the role of Assistant Professor in International Communications at the University of Nottingham Ningbo Campus in China. His research includes notable works such as "A New Paradigm of Engagement for the Socially Distanced Artist" (2021) and "The Rise of Independent Artists and the Paradox of Democratisation in the Digital Age" (2023).