Using personal communication technologies for commercial communications: A cross-country investigation of email and sms

Business & Economics

• Communication Technologies 100%
• Electronic Mail 92%
• Communication 47%
• Social Construction Theory 38%
• Cultural Dimensions 33%
• Consumer Response 21%
• Cultural Context 17%
• Short Message Service 15%
• Intimacy 13%
• Coupons 11%
• Cultural Differences 10%
• Field Experiment 10%
• Social Interaction 10%
• Switzerland 10%
• Empirical Evidence 10%
• Focus Groups 9%
• Dissemination 9%
• Discount 8%
• Leverage 7%
• Performance 7%
• Retailers 6%
• China 5%

Social Sciences

• communications 67%
• communication technology 64%
• SMS 26%
• social construction 19%
• communication research 11%
• communication 10%
• Switzerland 9%
• intimacy 9%
• performance 9%
• cultural difference 9%
• China 6%
• experiment 5%
• examination 5%
• interaction 4%
• evidence 4%
• literature 4%
• Group 3%

Engineering & Materials Science

• Electronic mail 88%
• Communication 40%
• Experiments 2%