Abstract
This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.
Original language | English |
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Article number | 103416 |
Journal | Information and Management |
Volume | 58 |
Issue number | 2 |
DOIs | |
Publication status | Published - Mar 2021 |
Keywords
- Linguistic style
- Mobile social commerce
- Profile photo
- Trust
- Trust transference theory
- Trust-based acceptance model
ASJC Scopus subject areas
- Management Information Systems
- Information Systems
- Information Systems and Management