Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

Lai Ying Leong, Teck Soon Hew, Keng Boon Ooi, Alain Yee Loong Chong, Voon Hsien Lee

    Research output: Journal PublicationArticlepeer-review

    5 Citations (Scopus)

    Abstract

    This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.

    Original languageEnglish
    Article number103416
    JournalInformation and Management
    Volume58
    Issue number2
    DOIs
    Publication statusPublished - Mar 2021

    Keywords

    • Linguistic style
    • Mobile social commerce
    • Profile photo
    • Trust
    • Trust transference theory
    • Trust-based acceptance model

    ASJC Scopus subject areas

    • Management Information Systems
    • Information Systems
    • Information Systems and Management

    Fingerprint

    Dive into the research topics of 'Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust'. Together they form a unique fingerprint.

    Cite this