Understanding the influences of trend and fatigue in individuals' SNS switching intention

Xinlin Yao, Chee Wei Phang, Hong Ling

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

21 Citations (Scopus)

Abstract

Integrating research work and latest insights from the popular press on users' SNS switching, this study considers the role of trend and fatigue in why people switch from a SNS. Specifically, we employ a PPM framework as a theoretical foundation, and enrich it with constructs derived from juxtaposing recent practitioner insights and relevant literature, i.e., Users' trend-seeking tendency, and SNS fatigue (activity overload and social monitoring concern). Through a survey of 305 SNS users, we find that factors previously derived based on PPM - dissatisfaction, alternatives attractiveness, peer influence, and switching cost - indeed significantly influence users' switching intention. Furthermore, trend-seeking tendency, though not having a direct impact on switching intention, influences individuals' perceived alternative attractiveness. Similarly, social monitoring concern indirectly affects switching intention through alternative attractiveness, while also emanates its effect by raising user dissatisfaction. Lastly, SNS activity overload has both direct and indirect effects via alternative attractiveness and dissatisfaction.

Original languageEnglish
Title of host publicationProceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015
EditorsRalph H. Sprague, Tung X. Bui
PublisherIEEE Computer Society
Pages324-334
Number of pages11
ISBN (Electronic)9781479973675
DOIs
Publication statusPublished - 26 Mar 2015
Externally publishedYes
Event48th Annual Hawaii International Conference on System Sciences, HICSS 2015 - Kauai, United States
Duration: 5 Jan 20158 Jan 2015

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2015-March
ISSN (Print)1530-1605

Conference

Conference48th Annual Hawaii International Conference on System Sciences, HICSS 2015
Country/TerritoryUnited States
CityKauai
Period5/01/158/01/15

Keywords

  • PPM framework
  • SNS fatigue
  • SNS switching
  • Trend seeking

ASJC Scopus subject areas

  • Engineering (all)

Fingerprint

Dive into the research topics of 'Understanding the influences of trend and fatigue in individuals' SNS switching intention'. Together they form a unique fingerprint.

Cite this