Abstract
We begin with a critique of the ontological underpinnings of the mainstream business model literature with its origins in design-science and offer instead insights from sociology and organisational institutionalism to argue for a more accurate representation of actual processes of organisational transformation, especially necessary where scholarship is concerned to address societal mission-oriented normative cares beyond the objectives of efficiency and profit maximisation. We propose the foundations of a new theoretical construct: the Normative Business Model (NBM) distinguishing deep institutionalisation as the embedding of values (normative orientations) into the design, practices and identity of organisations. The NBM comprises four cornerstones: (a) normativity, (b) (de)institutionalisation and deep institutionalisation processes, (c) institutional entrepreneurialism and (d) economic and financial governance. A case overview of Arizona State University is used to highlight that the NBM refers to the full range and variety of organisation types, not exclusively businesses.
Original language | English |
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Pages (from-to) | 53-73 |
Number of pages | 21 |
Journal | Organization and Environment |
Volume | 29 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Mar 2016 |
Externally published | Yes |
Keywords
- (de)institutionalisation
- deep institutionalisation
- institutional entrepreneurialism
- institutional transformation
- normative business model (NBM)
- normative orientations
- ontology
- organisations
- sustainability
- transformation
ASJC Scopus subject areas
- General Environmental Science
- Organizational Behavior and Human Resource Management