The role of social media in managing supplier attractiveness: An investigation of business-to-business markets

Business & Economics

• Business-to-business Market 100%
• Attractiveness 65%
• Social Media 59%
• Suppliers 42%
• Senior Managers 24%
• Relationship-specific Investments 8%
• Influence Activities 8%
• Supplier Development 7%
• Strategizing 7%
• Buyer-supplier Relationships 7%
• Buyers 6%
• Business Growth 6%
• Transparency 6%
• Strategic Decision Making 6%
• Perceived Risk 5%
• Focus Groups 5%
• Resource Allocation 5%
• In-depth Interviews 5%
• Business Environment 4%
• Purchasing 4%
• Supply Chain 3%
• Design Methodology 2%

Engineering & Materials Science

• Managers 60%
• Industry 31%
• Purchasing 20%
• Transparency 18%
• Supply chains 17%
• Resource allocation 15%
• Decision making 12%