The interplay of green marketing and sustainable supply chain management

Jing Dai; Hing Kai Chan; Jia Jia Lim; Fangli Zeng

doi:10.4337/9781786434272.00014

The interplay of green marketing and sustainable supply chain management

Jing Dai, Hing Kai Chan, Jia Jia Lim, Fangli Zeng

Department of Entrepreneurship, Marketing and Management Systems

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Abstract

Green marketing and sustainable supply chain management are two emerging topics over the last two decades. Interestingly, the overlap between these two areas is seldom explored despite the close relationship between marketing and supply chain (especially industrial marketing). This chapter aims to provide a brief review on the two areas, and to identify potential studies concerning these two areas. Then, a holistic framework integrating these two topics is recommended.

Original language	English
Title of host publication	Handbook on the Sustainable Supply Chain
Publisher	Edward Elgar Publishing Ltd.
Pages	148-170
Number of pages	23
ISBN (Electronic)	9781786434272
ISBN (Print)	9781786434265
DOIs	https://doi.org/10.4337/9781786434272.00014
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4337/9781786434272.00014

Cite this

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title = "The interplay of green marketing and sustainable supply chain management",

abstract = "Green marketing and sustainable supply chain management are two emerging topics over the last two decades. Interestingly, the overlap between these two areas is seldom explored despite the close relationship between marketing and supply chain (especially industrial marketing). This chapter aims to provide a brief review on the two areas, and to identify potential studies concerning these two areas. Then, a holistic framework integrating these two topics is recommended.",

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N2 - Green marketing and sustainable supply chain management are two emerging topics over the last two decades. Interestingly, the overlap between these two areas is seldom explored despite the close relationship between marketing and supply chain (especially industrial marketing). This chapter aims to provide a brief review on the two areas, and to identify potential studies concerning these two areas. Then, a holistic framework integrating these two topics is recommended.

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The interplay of green marketing and sustainable supply chain management

Abstract

ASJC Scopus subject areas

UN SDGs

Access to Document

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