The influence of user interaction and participation in social media on the consumption intention of niche products

Chee Wei Phang, Chenghong Zhang, Juliana Sutanto

Research output: Journal PublicationArticlepeer-review

118 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The influence of user interaction and participation in social media on the consumption intention of niche products'. Together they form a unique fingerprint.

Business & Economics