The influence of location and social network on customers’ acceptance of mobile marketing: Evidence from group buying field experiment

Xi Chen, Ruibin Geng, Chee Wei Phang

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'The influence of location and social network on customers’ acceptance of mobile marketing: Evidence from group buying field experiment'. Together they form a unique fingerprint.

Mathematics

Engineering & Materials Science