Abstract
This research-in-progress investigates the effects of website aesthetics and shopping task type on consumer attitude towards electronic shopping sites. The conceptualization of website aesthetics is based on the two-dimensional structure, namely, classical and expressive aesthetics, proposed by Lavie and Tractinsky (2004). The online shopping tasks are categorized as hedonic versus utilitarian shopping tasks. A pre-test was conducted for selection of utilitarian and hedonic products. Based on the results of the pre-test, a laboratory experiment was designed to capture the effects of website aesthetics on online consumer purchasing behavior across different shopping tasks.
| Original language | English |
|---|---|
| Pages | 3477-3482 |
| Number of pages | 6 |
| DOIs | |
| Publication status | Published - 2008 |
| Externally published | Yes |
| Event | 28th Annual CHI Conference on Human Factors in Computing Systems - Florence, Italy Duration: 5 Apr 2008 → 10 Apr 2008 |
Conference
| Conference | 28th Annual CHI Conference on Human Factors in Computing Systems |
|---|---|
| Country/Territory | Italy |
| City | Florence |
| Period | 5/04/08 → 10/04/08 |
Keywords
- Classical aesthetics
- Expressive aesthetics
- Website aesthetics
ASJC Scopus subject areas
- Software
- Human-Computer Interaction
- Computer Graphics and Computer-Aided Design