L'impresa che comunica: Come creare valore in azienda con la comunicazione

Translated title of the contribution: The communicating enterprise : How to create corporate value through communication

Mattia Miani, Roberto Grandi

    Research output: Book/ReportBook

    Abstract

    This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing.
    Translated title of the contributionThe communicating enterprise : How to create corporate value through communication
    Original languageUndefined/Unknown
    Place of PublicationMilan
    PublisherISEDI
    ISBN (Print)9788880083146
    Publication statusPublished - 2006

    Keywords

    • Communication
    • Public relations
    • Marketing communications

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