Teaching media management in China: field notes

Shixin Zhang, Yiben Ma, Ranna HUANG

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review


Media management is a significant and useful interdisciplinary subject not only for journalism students but for all students studying media and communications. To better prepare students for the increasingly competitive job market, it is important to cultivate students’ entrepreneurial awareness and knowledge by integrating business management and media economics into journalism courses. In this chapter, we discussed how an elective BA media management course is taught at a joint venture university in China from four dimensions—personal variables and institutional conditions, curricula, pedagogy, and learning/teaching effect. We argue, due to the relatively and seemingly ‘apolitical’ nature, the module of media management might be easier to bypass the political constraints and ideology control in journalism education in China and countries alike.
Original languageEnglish
Title of host publicationJournalism Pedagogy in Transitional Countries
EditorsDiana Garrisi, Xianwen Kuang
Place of PublicationCham
PublisherPalgrave Macmillan
Number of pages26
ISBN (Electronic)9783031137495
ISBN (Print)9783031137488
Publication statusPublished - Dec 2022

Publication series

NamePalgrave Studies in Journalism and the Global South


  • Media management
  • China
  • Teaching


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