Standing out in the crowd in the b2b market: A success story from xinhai technology group

Yueqiu Hu, Shuning Zheng, Alain Yee Loong Chong

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

Original languageEnglish
Title of host publicationChina Branding
Subtitle of host publicationCases from Zhejiang
PublisherPalgrave Macmillan
Pages85-102
Number of pages18
ISBN (Electronic)9789811393181
ISBN (Print)9789811393174
DOIs
Publication statusPublished - 1 Jan 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business,Management and Accounting

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