Social and sustainability marketing: a casebook for reaching your socially responsible consumers through marketing science

Jishnu BHATTACHARYYA (Editor), Manoj Dash (Editor), Chandana Hewege (Editor), Sathyaprakash Balaji Makam (Editor), Weng Lim (Editor)

Research output: Book/Report › Book › peer-review

11 Citations (Scopus)

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Business & Economics