Abstract
This study aims to understand users' motivations to adopt mobile entertainment (m-entertainment). Extending the Technology Acceptance Model (TAM), this study examined the effects of trust, perceived financial cost (PFC), and quality of the service on consumers' decision in adopting the m-entertainment. Survey data were collected from 524 mobile users and analyzed using both structural equation modeling (SEM) and neural network (NN) . The result showed that perceived usefulness (PU), perceived ease of use (PEOU), and quality of service (QS) are important predictors of m-entertainment adoption. The study contributes to the existing literature by extending the TAM model as well as examining m-entertainment, an important and emerging business model in mobile commerce. A new analytical approach using both SEM and NN was also employed in this study.
Original language | English |
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Pages (from-to) | 352-370 |
Number of pages | 19 |
Journal | Journal of Computer Information Systems |
Volume | 56 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2016 |
Keywords
- Artificial neural networks
- Mobile entertainment adoption
- Perceived financial cost
- Quality of service
- Trust
ASJC Scopus subject areas
- Information Systems
- Education
- Computer Networks and Communications