Predicting adoption of location-based social media service in travel decisions

Xiayu Tong, Haijun Bao, Alain Yee Loong Chong

    Research output: Journal PublicationArticlepeer-review

    4 Citations (Scopus)
    26 Downloads (Pure)

    Abstract

    Advances in location-Acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users.

    Original languageEnglish
    Pages (from-to)539-552
    Number of pages14
    JournalInternational Journal of Mobile Communications
    Volume14
    Issue number6
    DOIs
    Publication statusPublished - 2016

    Keywords

    • Location-Based Social Media
    • Mobile Commerce
    • Technology Acceptance
    • Travellers' Decisions

    ASJC Scopus subject areas

    • Computer Science Applications
    • Computer Networks and Communications
    • Electrical and Electronic Engineering

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