Predicting adoption of location-based social media service in travel decisions

Xiayu Tong, Haijun Bao, Alain Yee Loong Chong

Research output: Journal PublicationArticlepeer-review

3 Citations (Scopus)

Abstract

Advances in location-Acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users.

Original languageEnglish
Pages (from-to)539-552
Number of pages14
JournalInternational Journal of Mobile Communications
Volume14
Issue number6
DOIs
Publication statusPublished - 2016
Externally publishedYes

Keywords

  • Location-Based Social Media
  • Mobile Commerce
  • Technology Acceptance
  • Travellers' Decisions

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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