Please keep my room clean: How eWOM can influence the consumers' perceptions of cleanliness in hotels?

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Number of pages6
DOIs
Publication statusPublished Online - 21 May 2021
EventAdvances in management and innovation conference: Managing the NEXT Normal -
Duration: 20 May 202121 May 2021
Conference number: 5th

Conference

ConferenceAdvances in management and innovation conference
Abbreviated titleAIM
Period20/05/2121/05/21

Keywords

  • cleanliness
  • hospitality serviceattribute
  • hotels
  • eWOM
  • word-of-mouth
  • online travel agency
  • pandemic

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