Abstract
The impact of ITS applications, especially cooperative driver assistance systems, depends greatly on the percentage of users equipped (i.e. the penetration rate). The application may have little impact if only a few drivers are using the application. A higher penetration level is therefore necessary if maximum impact is desired. This paper argues that government should subsidise ITS developers so that the retail price of ITS applications can be lowered. By doing so more drivers will buy and use the application and a higher impact can be achieved. The improvement in impact, evaluated monetarily, can outweigh the subsidies, whereby a win-win situation arises.
| Original language | English |
|---|---|
| Pages | EU-00384 |
| Publication status | Published - 2012 |
| Externally published | Yes |
| Event | 19th Intelligent Transport Systems World Congress, ITS 2012 - Vienna, Austria Duration: 22 Oct 2012 → 26 Oct 2012 |
Conference
| Conference | 19th Intelligent Transport Systems World Congress, ITS 2012 |
|---|---|
| Country/Territory | Austria |
| City | Vienna |
| Period | 22/10/12 → 26/10/12 |
Keywords
- Economic analysis
- ITS deployment
- Impact analysis
- Penetration level
- Subsidy
ASJC Scopus subject areas
- Computer Networks and Communications
- Computer Science Applications
- Control and Systems Engineering
- Electrical and Electronic Engineering
- Mechanical Engineering
- Transportation