TY - GEN
T1 - Participation in collaborative consumption -a value co-creation perspective
AU - Cai, Shun
AU - Phang, Chee Wei
AU - Pang, Xiao
AU - Zhang, Yicheng
N1 - Publisher Copyright:
© Springer International Publishing AG 2017.
PY - 2017
Y1 - 2017
N2 - In recent years, the phenomenon of sharing economy has emerged in many industries worldwide and businesses leveraging the sharing economy have flourished. Sharing Economy denotes the “collaborative consumption made by the activities of sharing, exchanging, and rental of resources without owning the goods”. Value is a central concept in consumer behavior and it directly explains why consumers choose to buy or avoid particular products or services. Therefore, to establish the theoretical linkage between collaborative consumption and consumer value, our study propose a research model to explain why consumers participate in collaborative consumption from a value co-creation perspective. Based prior literature on collaborative consumption and literature on consumer value and value co-creation, we identify five factors as key determinants of attitude towards collaborative consumption, including economic value, social value, entertainment value, convenience value, and trust. A large scale survey was designed and implemented to test our research model. Data analysis results suggested that economic value, social value, entertainment value and trust significantly affect people’s attitude towards collaborative consumption. The practical and theoretical contributions of our study are discussed.
AB - In recent years, the phenomenon of sharing economy has emerged in many industries worldwide and businesses leveraging the sharing economy have flourished. Sharing Economy denotes the “collaborative consumption made by the activities of sharing, exchanging, and rental of resources without owning the goods”. Value is a central concept in consumer behavior and it directly explains why consumers choose to buy or avoid particular products or services. Therefore, to establish the theoretical linkage between collaborative consumption and consumer value, our study propose a research model to explain why consumers participate in collaborative consumption from a value co-creation perspective. Based prior literature on collaborative consumption and literature on consumer value and value co-creation, we identify five factors as key determinants of attitude towards collaborative consumption, including economic value, social value, entertainment value, convenience value, and trust. A large scale survey was designed and implemented to test our research model. Data analysis results suggested that economic value, social value, entertainment value and trust significantly affect people’s attitude towards collaborative consumption. The practical and theoretical contributions of our study are discussed.
KW - Collaborative consumption
KW - Consumer value
KW - Sharing economy
UR - http://www.scopus.com/inward/record.url?scp=85025153933&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-58484-3_14
DO - 10.1007/978-3-319-58484-3_14
M3 - Conference contribution
AN - SCOPUS:85025153933
SN - 9783319584836
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 174
EP - 189
BT - HCI in Business, Government and Organizations
A2 - Tan, Chuan-Hoo
A2 - Nah, Fiona Fui-Hoon
PB - Springer Verlag
T2 - 14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017
Y2 - 3 July 2017 through 6 July 2017
ER -