Abstract
This opening chapter discusses the concepts and scope of the media and entertainment industry. It provides important industry statistics by key segmentations, including film, TV and radio, print and publishing, music, and games. Finally, emerging trends in production, distribution, marketing, and customer aspects, and their implications for business and management, are presented.
| Original language | English |
|---|---|
| Title of host publication | Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination |
| Place of Publication | London |
| Publisher | Routledge |
| Chapter | Module I |
| Number of pages | 59 |
| ISBN (Electronic) | 9781003271222 |
| DOIs | |
| Publication status | Published - 28 Feb 2024 |