Mobile commerce usage activities: The roles of demographic and motivation variables

    Research output: Journal PublicationArticlepeer-review

    109 Citations (Scopus)

    Abstract

    This research examines the relationships between demographic and motivation variables with m-commerce usage activities. Data was collected from 517 Chinese respondents, and hierarchical regression analysis was employed to test the research model. The results showed that age and educational level have significant relationships with m-commerce usage activities. However, these relationships vary between content delivery, transactions, location-based services, and entertainment activities. Intrinsic and extrinsic motivation are both important variables in determining m-commerce usage activities. The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing applications that will attract more users.

    Original languageEnglish
    Pages (from-to)1350-1359
    Number of pages10
    JournalTechnological Forecasting and Social Change
    Volume80
    Issue number7
    DOIs
    Publication statusPublished - Sep 2013

    Keywords

    • Consumer behavior
    • Demographic variable
    • Extrinsic motivations
    • Hierarchical regression analysis
    • Intrinsic motivations
    • M-commerce

    ASJC Scopus subject areas

    • Business and International Management
    • Applied Psychology
    • Management of Technology and Innovation

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