Measuring the alignment of websites and organisational critical activities

Wei Hsi Hung, Robert John McQueen, David C. Yen, Patrick Y.K. Chau

Research output: Journal PublicationArticlepeer-review

2 Citations (Scopus)


Organisational critical activities (OCAs) are activities which must receive constant and ongoing management attention in order for that organisation to be successful in its industry. These activities may not be well supported by an organisation's website, or the website not well aligned to the organisation's OCAs. This research first develops the notion of OCAs and then reports on the development of an evaluation methodology to measure the alignment of websites with an organisation's OCAs. The methodology was tested across the university sector in New Zealand which comprises eight separate organisations. The results of the research found that measuring the alignment of OCAs elicited from key executives against an evaluation of the organisation's website is an effective way to determine what action needs to be taken to improve website support for OCAs.

Original languageEnglish
Pages (from-to)550-568
Number of pages19
JournalTechnology Analysis and Strategic Management
Issue number5
Publication statusPublished - 28 May 2015
Externally publishedYes


  • case study
  • organisational critical activities
  • organisational success
  • website evaluation methodology

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research


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