Matching visitation-motives and restaurant attributes in casual dining restaurants

Abhilash Ponnam, M. S. Balaji

Research output: Journal PublicationArticlepeer-review

53 Citations (Scopus)


This study empirically examines the relationship between the visitation motives and attributes evaluation in the casual dining restaurant context. Based on the focus group discussions, the visitation motives and the restaurant attributes that are considered relevant by the patrons in evaluation of restaurant experience were identified. Data on restaurant visitation motives and attributes importance was collected from 316 patrons of casual dining restaurants in India. A nonlinear canonical correlation was performed to examine the relationship between visitation motives and attributes importance. The results reveal that the attribute importance varied across the visitation motives. Managerial implications, limitations and future research directions are also suggested.

Original languageEnglish
Pages (from-to)47-57
Number of pages11
JournalInternational Journal of Hospitality Management
Publication statusPublished - Feb 2014
Externally publishedYes


  • Casual dining restaurants
  • Dining occasions
  • Focus group discussions
  • Nonlinear canonical correlation
  • Overals
  • Restaurant attributes
  • Visitation motives

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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