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Marvel media convergence: Cult following and buddy banter
Jackie Raphael,
Celia Lam
Research output
:
Journal Publication
›
Article
›
peer-review
7
Citations (Scopus)
34
Downloads (Pure)
Overview
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Arts & Humanities
Marvels
100%
Cult
70%
Celebrity
67%
Friendship
59%
Online Discussion
19%
Celebrity Culture
18%
Hype
17%
San Diego
17%
Saturation
16%
Forays
16%
Social Media
14%
Paradigm Shift
14%
Mass Media
13%
Reward
12%
Authenticity
11%
Loyalty
11%
Reception
9%
Marketing
7%
Social Sciences
VIP
87%
ritual
86%
friendship
60%
fan
28%
loyalty
13%
authenticity
13%
gender
12%
mass media
12%
reward
11%
interview
11%
television
10%
marketing
10%
social media
10%
promotion
9%
paradigm
8%
interpretation
7%
Group
3%
Engineering & Materials Science
Fans
73%
Studios
43%
Television
42%
Marketing
37%
Display devices
29%