Abstract
This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing.
Translated title of the contribution | The communicating enterprise : How to create corporate value through communication |
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Original language | Undefined/Unknown |
Place of Publication | Milan |
Publisher | ISEDI |
ISBN (Print) | 9788880083146 |
Publication status | Published - 2006 |
Keywords
- Communication
- Public relations
- Marketing communications