L'impresa che comunica: Come creare valore in azienda con la comunicazione

Translated title of the contribution: The communicating enterprise : How to create corporate value through communication

Mattia MIANI, Roberto Grandi

Research output: Book/ReportBook

Abstract

This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing.
Translated title of the contributionThe communicating enterprise : How to create corporate value through communication
Original languageUndefined/Unknown
Place of PublicationMilan
PublisherISEDI
ISBN (Print)9788880083146
Publication statusPublished - 2006

Keywords

  • Communication
  • Public relations
  • Marketing communications

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