Leveraging communication tools to reduce consumers' privacy concern in the on-demand services: An extended S-O-R Model of perceived control and structural assurance

L. I. Chenwei, Patrick Y.K. Chau

Research output: Contribution to conferencePaperpeer-review

Abstract

To use the on-demand services, consumers need to disclose themselves to some extent, which inevitably raises their privacy concerns. Different from previous literature exploring privacy assurance mechanisms, we employ the stimulus-organism-response framework to investigate how communication tools (environmental stimuli) influence consumers' perceived control, structural assurance, as well as their service platform- and provider-related privacy concerns (organisms), which subsequently impact new consumers' intention and regular consumers' continuance intention to use the on-demand services (behavior responses). The models will be tested based on survey data collected from on-demand service consumers. The potential theoretical contributions and practical implications are discussed.

Original languageEnglish
Publication statusPublished - 2019
Externally publishedYes
Event23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019 - Xi'an, China
Duration: 8 Jul 201912 Jul 2019

Conference

Conference23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019
Country/TerritoryChina
CityXi'an
Period8/07/1912/07/19

Keywords

  • Communication tools
  • Platform-related privacy concern
  • Provider-related privacy concern
  • Stimulus-organism-response model

ASJC Scopus subject areas

  • Information Systems

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