Abstract
To use the on-demand services, consumers need to disclose themselves to some extent, which inevitably raises their privacy concerns. Different from previous literature exploring privacy assurance mechanisms, we employ the stimulus-organism-response framework to investigate how communication tools (environmental stimuli) influence consumers' perceived control, structural assurance, as well as their service platform- and provider-related privacy concerns (organisms), which subsequently impact new consumers' intention and regular consumers' continuance intention to use the on-demand services (behavior responses). The models will be tested based on survey data collected from on-demand service consumers. The potential theoretical contributions and practical implications are discussed.
Original language | English |
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Publication status | Published - 2019 |
Externally published | Yes |
Event | 23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019 - Xi'an, China Duration: 8 Jul 2019 → 12 Jul 2019 |
Conference
Conference | 23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019 |
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Country/Territory | China |
City | Xi'an |
Period | 8/07/19 → 12/07/19 |
Keywords
- Communication tools
- Platform-related privacy concern
- Provider-related privacy concern
- Stimulus-organism-response model
ASJC Scopus subject areas
- Information Systems