Innovation Capability Reconfiguration in Business Transition: A Case Study on Taiwanese Pc Firm

Ting Kuei Kuo, Tim Minshall

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

1 Citation (Scopus)


This paper explores the some of the challenges facing computer manufacturing firms in developing the innovation capabilities to allow them to move from Contract Manufacturing (CM) to Original Brand Manufacturing (OBM). As firm transitions from CM to OBM, some of the innovation capabilities may no longer be available or useful while new capabilities may be required to generate the right ideas and respond to market demands. Managing the reconfiguration of innovation capabilities appears to be an important factor in the successful transition from CM to OBM. An initial framework, drawn from concepts described in the literature on the resource-based view (RBV) of the firm, is used to structure a case study of Acer, a Taiwanese computer firm. Acer is used as an example to illustrate the type of challenges faced in moving between CM and OBM, and potential means of overcoming them.

Original languageEnglish
Title of host publicationCreating And Managing A Technology Economy
PublisherWorld Scientific Publishing Co.
Number of pages23
ISBN (Electronic)9789814313391
ISBN (Print)9789814313384
Publication statusPublished - 1 Jan 2010
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • Business, Management and Accounting (all)
  • Computer Science (all)


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