Abstract
This paper explores the some of the challenges facing computer manufacturing firms in developing the innovation capabilities to allow them to move from Contract Manufacturing (CM) to Original Brand Manufacturing (OBM). As firm transitions from CM to OBM, some of the innovation capabilities may no longer be available or useful while new capabilities may be required to generate the right ideas and respond to market demands. Managing the reconfiguration of innovation capabilities appears to be an important factor in the successful transition from CM to OBM. An initial framework, drawn from concepts described in the literature on the resource-based view (RBV) of the firm, is used to structure a case study of Acer, a Taiwanese computer firm. Acer is used as an example to illustrate the type of challenges faced in moving between CM and OBM, and potential means of overcoming them.
| Original language | English |
|---|---|
| Title of host publication | Creating And Managing A Technology Economy |
| Publisher | World Scientific Publishing Co. |
| Pages | 33-55 |
| Number of pages | 23 |
| ISBN (Electronic) | 9789814313391 |
| ISBN (Print) | 9789814313384 |
| DOIs | |
| Publication status | Published - 1 Jan 2010 |
| Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance (all)
- Business, Management and Accounting (all)
- Computer Science (all)
