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Identifying early adopters of new IT products: A case of Windows 95
Patrick Y.K. Chau, Kai Lung Hui
Research output
:
Journal Publication
›
Article
›
peer-review
102
Citations (Scopus)
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Keyphrases
Early Adopters
100%
IT Product
100%
Opinion Leaders
66%
Consumer Innovativeness
33%
Managerial Perspective
33%
Leadership Style
33%
Computer Experience
33%
Young Males
33%
Microcomputer
33%
Social Sciences
Opinion Leadership
100%
Consumers
50%
Microcomputer
50%