This paper presents a theoretical framework in which fundamental exhibition factors were defined, communicative relationship between humans and exhibitions was presented, and a systematic literature review was conducted through a tool-supported method. There have been 59 exhibition design factors (EDFs), 18 audience experience factors (AEFs), and 14 behavior data (BD) that were explored, and a framework of HEI (human-exhibition interaction) was described. Quantitative analysis and exploratory method were refined using analytic software such as NVivo and EndNote, and total 1467 documents were extracted from EDFs while 270 focusing on AEFs and 162 on BD. The structured review addresses the issue lacking a clear introduction to the term HEI in prior literature. It describes the dynamic HEI framework for designing exhibitions at both concept and application level, which connects humans and exhibitions with EDFs, AEFs, and BD. These results have implications for introduction, development, and execution of exhibition design and management.
- Exhibition design modelling
- Exhibition factors
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management