From no body to some body: A resource based view approach for the branding of a manufacturer

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Original language	English
Title of host publication	China Branding
Subtitle of host publication	Cases from Zhejiang
Publisher	Palgrave Macmillan
Pages	31-43
Number of pages	13
ISBN (Electronic)	9789811393181
ISBN (Print)	9789811393174
DOIs	https://doi.org/10.1007/978-981-13-9318-1_3
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

@inbook{ed06665470ed49c5a3dd04882241b3f1,

title = "From no body to some body: A resource based view approach for the branding of a manufacturer",

author = "Liu, {Paul C.Y.} and Fei Zhu and Jie Wang",

year = "2019",

month = jan,

day = "1",

doi = "10.1007/978-981-13-9318-1_3",

language = "English",

isbn = "9789811393174",

pages = "31--43",

booktitle = "China Branding",

publisher = "Palgrave Macmillan",

}

TY - CHAP

T1 - From no body to some body

T2 - A resource based view approach for the branding of a manufacturer

AU - Liu, Paul C.Y.

AU - Zhu, Fei

AU - Wang, Jie

PY - 2019/1/1

Y1 - 2019/1/1

UR - http://www.scopus.com/inward/record.url?scp=85086543300&partnerID=8YFLogxK

U2 - 10.1007/978-981-13-9318-1_3

DO - 10.1007/978-981-13-9318-1_3

M3 - Book Chapter

AN - SCOPUS:85086543300

SN - 9789811393174

SP - 31

EP - 43

BT - China Branding

PB - Palgrave Macmillan

ER -