Exploring User-Generated Digital Content Ecosystem: A Study of China’s Digital Celebrity Industry

Wilson Hua, Carmen Leong, Jie Yu

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

This paper explores the user-generated digital content ecosystem. User-generated content (UGC) is not new in Information Systems. Nonetheless, few research has looked in-depth the value of these content beyond marketing purposes. Considering the increasing variety of content that users can produce and the ease of distribution, the content industry has long been adapting to the disruptions, realizing that these self-generated contents can bring challenging management issues. This paper offers an analysis of the recent emergence of digital celebrities, or Wanghong in China. By adopting value co-creation as the theoretical lens, this study aims to 1) expand the contemporary understanding of UGC as the core product of digital content industry, shedding light on the economic value of self-generated content as part of creative and cultural industry, and 2) articulate the evolution of the user-generated digital content ecosystem, providing an actionable view of ecosystem strategy.

Original languageEnglish
Title of host publicationICIS 2017
Subtitle of host publicationTransforming Society with Digital Innovation
PublisherAssociation for Information Systems
ISBN (Print)9780996683159
Publication statusPublished - 2018
Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 - Seoul, Korea, Republic of
Duration: 10 Dec 201713 Dec 2017

Publication series

NameICIS 2017: Transforming Society with Digital Innovation

Conference

Conference38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
Country/TerritoryKorea, Republic of
CitySeoul
Period10/12/1713/12/17

Keywords

  • Case study
  • Creative industry
  • Cultural
  • Digital celebrity
  • Ecosystem
  • UGC
  • Value co-creation

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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