TY - GEN
T1 - Exploring the role of online social network dependency in habit formation
AU - Thadani, Dimple R.
AU - Cheung, Christy M.K.
PY - 2011
Y1 - 2011
N2 - Online social networking is perhaps the biggest phenomenon of the Internet. Recently, there has been a rising concern over technology dependency. Recognizing that little theoretical and empirical attention has been given to examine technology dependency in the IS discipline, this study aims to examine the role of technology dependency in habit formation in the context of online social networking sites SNSs). The findings of an empirical study of 406 Facebook users indicate that online social network dependency OSN dependency) is a significant antecedent of habit. The OSN dependency also plays a role in augmenting SNS users' perceptions, which indirectly influences habit. Our theoretical model of habit formation explains 47% of the variance. Implications of the findings are discussed.
AB - Online social networking is perhaps the biggest phenomenon of the Internet. Recently, there has been a rising concern over technology dependency. Recognizing that little theoretical and empirical attention has been given to examine technology dependency in the IS discipline, this study aims to examine the role of technology dependency in habit formation in the context of online social networking sites SNSs). The findings of an empirical study of 406 Facebook users indicate that online social network dependency OSN dependency) is a significant antecedent of habit. The OSN dependency also plays a role in augmenting SNS users' perceptions, which indirectly influences habit. Our theoretical model of habit formation explains 47% of the variance. Implications of the findings are discussed.
KW - Cognitive bias
KW - Deficient self-regulation
KW - Facebook addiction
KW - Habit
KW - Social networking sites
KW - Technology addiction
KW - Technology dependent
UR - http://www.scopus.com/inward/record.url?scp=84884612638&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84884612638
SN - 9781618394729
T3 - International Conference on Information Systems 2011, ICIS 2011
SP - 3446
EP - 3461
BT - International Conference on Information Systems 2011, ICIS 2011
T2 - 32nd International Conference on Information System 2011, ICIS 2011
Y2 - 4 December 2011 through 7 December 2011
ER -