Exploring the adoption of e-commerce platform for container shipping bookings

Fangli Zeng, Hing Kai Chan, Kulwant Pawar

Research output: Journal PublicationArticlepeer-review


Digitalisation has become one of the strategies for enterprises to stay competitive today, the maritime shipping servicing industry is no exception. The electronic-commerce (e-commerce) platform is one of the digitalisation attempts. Leading shipping lines provide e-commerce platforms for customers to book containers. However, it is unclear about whether these platforms disrupt the current container-booking process, the exact benefits such platforms would bring and the preferences towards the platform from users. This study aims to understand the traditional container-booking process and compare the process with and without an e-commerce platform in order to address above issues. Focus on the container-booking process and the inter-organisational communication during the process, this study unveiled the complexity of maritime shipping service and how e-commerce platforms contribute to efficiency, information sharing and transparency. This study provides managerial insights to freight forwarder managers to adopt and diffuse the e-commerce platform for digitalising the container-booking process.

Original languageEnglish
JournalInternational Journal of Logistics Research and Applications
Publication statusAccepted/In press - 2024


  • adoption
  • container-booking process
  • E-commerce platform
  • explorative study
  • maritime shipping industry

ASJC Scopus subject areas

  • Management Information Systems
  • Business and International Management
  • Strategy and Management
  • Management Science and Operations Research
  • Management of Technology and Innovation


Dive into the research topics of 'Exploring the adoption of e-commerce platform for container shipping bookings'. Together they form a unique fingerprint.

Cite this