Evaluating multimedia and web based screen design with dynamic symmetry

Eugene Chng, David Chek Ling Ngo

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Abstract

This paper discusses contribution of Hambidge’s dynamic symmetry design as a proportioning system to formal aesthetic evaluation of multimedia and web based screen layout. Hambidge’s system has been employed in many industrial areas since its discovery about a century ago and as far as we know, this is the first formal attempt of its application to screen design. 150 screens with apparent visual beauty, a number of which were from well known multimedia applications and web pages were evaluated with our computer-based tool, more than 40% of the screens showed evidence of the shapes and plan schemes of dynamic symmetry. Whether its use was intentional or not we have no written record. However, this experiment showed prospects in developing a dynamic symmetry based design tool to assist screen designers in the aspect of
aesthetics.
Original languageEnglish
Title of host publicationProceedings of the Fifth IASTED International Conference Internet and Multimedia Systems and Applications
EditorsM. H. Hamza
PublisherIASTED/ACTA Press
Pages133-137
Number of pages5
Publication statusPublished - 2001
EventIASTED International Conference Internet and Multimedia Systems and Applications - Honolulu, Hawaii, United States
Duration: 13 Aug 200116 Aug 2001
Conference number: 5

Conference

ConferenceIASTED International Conference Internet and Multimedia Systems and Applications
Abbreviated titleIMSA
Country/TerritoryUnited States
CityHonolulu, Hawaii
Period13/08/0116/08/01

Keywords

  • Screen design aesthetics
  • dynamic symmetry
  • web page design tools
  • multimedia tools

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