Environmental motivations: A classification scheme and its impact on environmental strategies and practices

Antony Paulraj

Research output: Journal PublicationArticlepeer-review

211 Citations (Scopus)


Ecological deterioration has significantly changed the role of businesses in society and the way they are perceived. In fact, consumers are more aware of environmental issues and are demanding that the businesses take appropriate action in preserving the environment. Extant research suggests that stringent regulations had been instrumental to the timing and direction of many firms' responses to environmental preservation. In addition to these legislative requirements, firms also adopt ecologically responsive practices for various other reasons. Therefore, understanding the different motivations of environmental initiatives is pertinent. Additionally, it is also important to determine whether environmental strategies and practices differ significantly across firms with different motivations. With the above ambition in mind, this manuscript addresses the crucial issues related to corporate environmental strategy through the development of an empirical taxonomy of environmental motivations and the subsequent testing of any significant differences in corporate environmental strategy and green practices across the clusters.

Original languageEnglish
Pages (from-to)453-468
Number of pages16
JournalBusiness Strategy and the Environment
Issue number7
Publication statusPublished - Nov 2009
Externally publishedYes


  • Cluster analysis
  • Corporate social responsibility
  • Environmental commitment
  • Environmental motivations
  • Green practices
  • Taxonomy

ASJC Scopus subject areas

  • Business and International Management
  • Geography, Planning and Development
  • Strategy and Management
  • Management, Monitoring, Policy and Law


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