Engaging online review writing experience: effect of motivational affordance on review quality

Xiaofang Cai, Patrick Y.K. Chau

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

Online review has become an important repository for consumers to make online buying decisions. However, writing online reviews is a voluntary behavior lacking guidelines and it is hard to guarantee the review quality generated. How to improve online review quality has become a challenge to online retailers and review aggregators. In this study, we explore the design of review writing interface in order to provide engaging writing experience for online reviewers. Using the motivational affordance theory as the theory basis, we define the motivational factors and corresponding design elements, which support reviewers to fulfill their motivation to write their online reviews. We explore how the engaging experience supported by cognitive and social affordances will affect reviewers’ writing performance.

Original languageEnglish
Title of host publicationHCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings
EditorsFiona Fui-Hoon Nah, Chuan-Hoo Tan
PublisherSpringer Verlag
Pages13-21
Number of pages9
ISBN (Print)9783319208947
DOIs
Publication statusPublished - 2015
Externally publishedYes
Event2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States
Duration: 2 Aug 20157 Aug 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9191
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/TerritoryUnited States
CityLos Angeles
Period2/08/157/08/15

Keywords

  • Engagement
  • Interface design
  • Motivational affordance theory
  • Online review quality
  • Review writing
  • Social presence

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science

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