@inproceedings{d683aabd70434361ad0652e4865bf18b,
title = "Effects of Personality on Social Performance in Social Trading",
abstract = "On social trading platforms, the income of leader traders is largely dictated by the number of copy trades conducted by their followers. Consequently, it is imperative for leader traders to exhibit appealing personalities to entice their followers to conduct copy trades. Drawing on social capital theory, we endeavor to scrutinize the effects of traders' personalities on the accumulation of social capital, which in turn bolsters social performance as measured by the number of copy trades. Data was extracted from a leading social trading platform. The Myers-Briggs Type Indicator personality classification system was then employed to depict leader traders' personalities based on a novel text-based, machine learning approach. Preliminary analytical results reveal significant relationships among personality traits, social capital dimensions, and social performance. Findings from this study generate insights for social trading platforms and leader traders on exhibiting desirable personalities conducive for accumulating social capital that entice followers to conduct copy trades.",
author = "Quanchen Liu and Bingqing Xiong and Zhao Cai and Jiantao Zhu and Eric Lim and Tan, {Chee Wee}",
note = "Funding Information: This work was supported by the program of China Scholarship Council (CSC NO. 202006230299 and 201906340142), the National Natural Science Foundation of China (NSFC: 71801204), the Zhejiang Soft Science Programme (2021C35017), and the Ningbo Commonweal Science and Technology Fund (202002N3138). Publisher Copyright: {\textcopyright} 2022 IEEE Computer Society. All rights reserved.; 55th Annual Hawaii International Conference on System Sciences, HICSS 2022 ; Conference date: 03-01-2022 Through 07-01-2022",
year = "2022",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "820--829",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022",
address = "United States",
}