Effectiveness of sustainability communication on social media: role of message appeal and message source

Payal S. Kapoor, M. S. Balaji, Yangyang Jiang

Research output: Journal PublicationArticlepeer-review

57 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Effectiveness of sustainability communication on social media: role of message appeal and message source'. Together they form a unique fingerprint.

Earth & Environmental Sciences

Business & Economics