Effective communication with cultural heritage using virtual technologies

Rabee Reffat, Eslam Nofal

Research output: Journal PublicationConference articlepeer-review

12 Citations (Scopus)


Cultural heritage is neither static nor stable. There is a need to explore ways for effectively communicating with cultural heritage to tourists and society at large, in an age of immediacy, a time of multiple realities and to multi-cultural tourists. It is vital to consider cultural heritage as a creative and relational process where places and communities are constantly remade through creative performance. The paper introduces virtual technologies as an approach to attain effective communication with cultural heritage. This approach emphasizes the importance of "user, content and context" in guiding the production of virtual heritage, as opposed to technology being the sole motivator. It addresses how these three issues in virtual heritage need to be transformed from merely representing quantitative data towards cultural information using the proposed effective communication triangle through representing meaningful relationships between cultural heritage elements, users and context. The paper offers a focused articulation of a proposed computational platform of "interactive, personalized and contextual-based navigation" with Egyptian heritage monuments as a one step forward towards achieving effective communication with Egyptian cultural heritage.

Original languageEnglish
Pages (from-to)519-524
Number of pages6
JournalInternational Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences - ISPRS Archives
Issue number5W2
Publication statusPublished - 2013
Event24th International CIPA Symposium - Strasbourg, France
Duration: 2 Sept 20136 Sept 2013


  • Cultural heritage
  • Effective communication
  • Virtual heritage

ASJC Scopus subject areas

  • Information Systems
  • Geography, Planning and Development


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