ECRA Co-editors' introduction for volume 8, issue 1

Robert J. Kauffman; Patrick Y.K. Chau; Terry R. Payne; J. Christopher Westland

doi:10.1016/j.elerap.2008.11.004

ECRA Co-editors' introduction for volume 8, issue 1

Robert J. Kauffman, Patrick Y.K. Chau, Terry R. Payne, J. Christopher Westland

Research output: Journal Publication › Editorial

1 Citation (Scopus)

Abstract

The co-editors of Electronic Commerce Research and Applications (ECRA) outline the papers presented in the Volume 8, issue 1 of the journal. Woonam Hwang of the Korea Advanced Institute of Technology and Jungsuk Oh of Seoul National University in South Korea provide a paper, which offers a basis for network externalities, which give rise to complications in the analysis of adoption and diffusion of competing online services. The second article among the regular research contributions is by Yung-Ming Li and Jhih-Hua Jhang-Li, who contributed 'Pricing Web Advertising Channels: Display Ads and Contextual Ads'. The authors employ a Hoteling model to compare the performance of display ads that give consumers impressions about a product versus contextual ads that require the consumer to decide. The area of trust and reputation mechanisms are discussed in the work of Kamal K. Bharadwaj and Mohammad Yahya Hadi Al-Shamri, who present an article entitled 'Fuzzy Computational Models for Trust and Reputation Systems'.

Original language	English
Pages (from-to)	1-2
Number of pages	2
Journal	Electronic Commerce Research and Applications
Volume	8
Issue number	1
DOIs	https://doi.org/10.1016/j.elerap.2008.11.004
Publication status	Published - 2009
Externally published	Yes

ASJC Scopus subject areas

Computer Science Applications
Computer Networks and Communications
Marketing
Management of Technology and Innovation

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10.1016/j.elerap.2008.11.004

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title = "ECRA Co-editors' introduction for volume 8, issue 1",

abstract = "The co-editors of Electronic Commerce Research and Applications (ECRA) outline the papers presented in the Volume 8, issue 1 of the journal. Woonam Hwang of the Korea Advanced Institute of Technology and Jungsuk Oh of Seoul National University in South Korea provide a paper, which offers a basis for network externalities, which give rise to complications in the analysis of adoption and diffusion of competing online services. The second article among the regular research contributions is by Yung-Ming Li and Jhih-Hua Jhang-Li, who contributed 'Pricing Web Advertising Channels: Display Ads and Contextual Ads'. The authors employ a Hoteling model to compare the performance of display ads that give consumers impressions about a product versus contextual ads that require the consumer to decide. The area of trust and reputation mechanisms are discussed in the work of Kamal K. Bharadwaj and Mohammad Yahya Hadi Al-Shamri, who present an article entitled 'Fuzzy Computational Models for Trust and Reputation Systems'.",

author = "Kauffman, {Robert J.} and Chau, {Patrick Y.K.} and Payne, {Terry R.} and Westland, {J. Christopher}",

year = "2009",

doi = "10.1016/j.elerap.2008.11.004",

language = "English",

volume = "8",

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journal = "Electronic Commerce Research and Applications",

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AU - Kauffman, Robert J.

AU - Chau, Patrick Y.K.

AU - Payne, Terry R.

AU - Westland, J. Christopher

PY - 2009

Y1 - 2009

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AB - The co-editors of Electronic Commerce Research and Applications (ECRA) outline the papers presented in the Volume 8, issue 1 of the journal. Woonam Hwang of the Korea Advanced Institute of Technology and Jungsuk Oh of Seoul National University in South Korea provide a paper, which offers a basis for network externalities, which give rise to complications in the analysis of adoption and diffusion of competing online services. The second article among the regular research contributions is by Yung-Ming Li and Jhih-Hua Jhang-Li, who contributed 'Pricing Web Advertising Channels: Display Ads and Contextual Ads'. The authors employ a Hoteling model to compare the performance of display ads that give consumers impressions about a product versus contextual ads that require the consumer to decide. The area of trust and reputation mechanisms are discussed in the work of Kamal K. Bharadwaj and Mohammad Yahya Hadi Al-Shamri, who present an article entitled 'Fuzzy Computational Models for Trust and Reputation Systems'.

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IS - 1

ER -

ECRA Co-editors' introduction for volume 8, issue 1

Abstract

ASJC Scopus subject areas

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