Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis

Business & Economics

• Response Surface 100%
• Customer Trust 85%
• Electronic Commerce 16%
• Congruence 16%
• Channel Integration 10%
• Survey Data 9%
• Brand Trust 9%
• Distrust 8%
• Boundary Conditions 7%
• Customer Perception 7%
• Cognition 6%
• Managers 6%
• Stereotypes 6%
• Design Methodology 3%

Social Sciences

• customer 60%
• electronic business 21%
• integration strategy 9%
• stereotype 5%
• cognition 5%
• manager 4%
• methodology 3%

Engineering & Materials Science

• Surface analysis 89%
• Managers 5%
• Boundary conditions 4%