David vs Goliath: Twitter's role in equalising big-party dominance

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

1 Citation (Scopus)

Abstract

Will Twitter level the electoral playing field for opposition parties as predicted by equalisation theory or merely reinforce politics according to normalisation theorists? After comparing the contesting political parties on Twitter during the 2011 Singapore General Election, this study found that Twitter had a more equalisation effect than the normalisation effect. In other words, the new media did have the effect of empowering the opposition parties although that effect did not appear to affect the final election outcome.

Original languageEnglish
Title of host publicationBattle For Hearts And Minds
Subtitle of host publicationNew Media And Elections In Singapore
PublisherWorld Scientific Publishing Co.
Pages163-177
Number of pages15
ISBN (Electronic)9789814713634
ISBN (Print)9789814713610
Publication statusPublished - 21 Aug 2015

ASJC Scopus subject areas

  • Social Sciences (all)

Fingerprint

Dive into the research topics of 'David vs Goliath: Twitter's role in equalising big-party dominance'. Together they form a unique fingerprint.

Cite this