Will Twitter level the electoral playing field for opposition parties as predicted by equalisation theory or merely reinforce politics according to normalisation theorists? After comparing the contesting political parties on Twitter during the 2011 Singapore General Election, this study found that Twitter had a more equalisation effect than the normalisation effect. In other words, the new media did have the effect of empowering the opposition parties although that effect did not appear to affect the final election outcome.
|Title of host publication||Battle For Hearts And Minds|
|Subtitle of host publication||New Media And Elections In Singapore|
|Publisher||World Scientific Publishing Co.|
|Number of pages||15|
|Publication status||Published - 21 Aug 2015|
ASJC Scopus subject areas
- Social Sciences (all)