CUSTOMER-PERCEIVED VALUE INFLUENCE ON LUXURY HOTEL PURCHASE INTENTION AMONG POTENTIAL CUSTOMERS

Research output: Journal PublicationArticlepeer-review

Abstract

The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers’ intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares-based structural equation modeling was used to analyze data. The results show that financial value, hedonic value, and green value, respectively, have a positive impact on potential customers’ intention to stay at luxury hotels.

Original languageEnglish
Pages (from-to)559-566
Number of pages8
JournalTourism Analysis
Volume27
Issue number4
DOIs
Publication statusPublished - 2022

Keywords

  • Customer-perceived value
  • Luxury hotels
  • Potential customers
  • Purchase intention

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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