Cultural differences in the online behavior of consumers

Patrick Y.K. Chau, Melissa Cole, Anne P. Massey, Mitzi Montoya-Weiss, Robert M. O'Keefe

Research output: Journal PublicationArticlepeer-review

271 Citations (Scopus)
Original languageEnglish
Pages (from-to)138-143
Number of pages6
JournalCommunications of the ACM
Issue number10
Publication statusPublished - Oct 2002
Externally publishedYes

ASJC Scopus subject areas

  • Computer Science (all)

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