Conducting Online Focus Groups - Practical Advice for Information Systems Researchers

Laura Schulze, Manuel Trenz, Zhao Cai, Chee Wee Tan

    Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

    1 Citation (Scopus)

    Abstract

    Video-based online focus groups present an emerging opportunity for IS researchers to collect rich data. They allow researchers to assemble participants from all over the world who collectively discuss contemporary IS phenomena. In order to realize the full potential of online focus groups for IS research, we need to understand the challenges and uncover possible solutions for designing and conducting online focus groups. We review prior (online) focus group literature in and beyond the IS discipline. Additionally, we provide a detailed account of our own experiences with seven online focus groups in the context of digital platforms. In supplementing our own experiences with those of others in prior literature, we present the conditions under which online focus groups are especially appropriate, summarize the challenges inherent in the online focus group method and provide practical advice on its application.

    Original languageEnglish
    Title of host publicationProceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022
    EditorsTung X. Bui
    PublisherIEEE Computer Society
    Pages3085-3094
    Number of pages10
    ISBN (Electronic)9780998133157
    Publication statusPublished - 2022
    Event55th Annual Hawaii International Conference on System Sciences, HICSS 2022 - Virtual, Online, United States
    Duration: 3 Jan 20227 Jan 2022

    Publication series

    NameProceedings of the Annual Hawaii International Conference on System Sciences
    Volume2022-January
    ISSN (Print)1530-1605

    Conference

    Conference55th Annual Hawaii International Conference on System Sciences, HICSS 2022
    Country/TerritoryUnited States
    CityVirtual, Online
    Period3/01/227/01/22

    ASJC Scopus subject areas

    • General Engineering

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