@inproceedings{240a1eaa146d4834836e28b3ab2e9cdc,
title = "Conducting Online Focus Groups - Practical Advice for Information Systems Researchers",
abstract = "Video-based online focus groups present an emerging opportunity for IS researchers to collect rich data. They allow researchers to assemble participants from all over the world who collectively discuss contemporary IS phenomena. In order to realize the full potential of online focus groups for IS research, we need to understand the challenges and uncover possible solutions for designing and conducting online focus groups. We review prior (online) focus group literature in and beyond the IS discipline. Additionally, we provide a detailed account of our own experiences with seven online focus groups in the context of digital platforms. In supplementing our own experiences with those of others in prior literature, we present the conditions under which online focus groups are especially appropriate, summarize the challenges inherent in the online focus group method and provide practical advice on its application.",
author = "Laura Schulze and Manuel Trenz and Zhao Cai and Tan, {Chee Wee}",
note = "Publisher Copyright: {\textcopyright} 2022 IEEE Computer Society. All rights reserved.; 55th Annual Hawaii International Conference on System Sciences, HICSS 2022 ; Conference date: 03-01-2022 Through 07-01-2022",
year = "2022",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "3085--3094",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022",
address = "United States",
}