Abstract
Using large-scale interaction data from a virtual world, we show that people's propensity to socialize (forming new social connections) varies by hour of the day.We arrive at our results by longitudinally tracking people's friend-adding activities in a virtual world. Specifically, we find that people are most likely to socialize during the evening, at approximately 8 p.m. and 12 a.m., and are least likely to do so in the morning, at approximately 8 a.m. Such patterns prevail on weekdays and weekends and are robust to variations in individual characteristics and geographical conditions.
Original language | English |
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Article number | e0136325 |
Journal | PLoS ONE |
Volume | 10 |
Issue number | 9 |
DOIs | |
Publication status | Published - 9 Sept 2015 |
Externally published | Yes |
ASJC Scopus subject areas
- General