An integrated model of e-business strategy: The case of Haier from China

Peter Ping Li, Steven Tung Lung Chang

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review


This chapter proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic, and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China reveals that all firms need to learn how to design effective e-business strategies that should be built on a sound organizational form or business model. The case of Haier also suggests that the local firms from the developing countries need to be creative in formulating e-business strategies in order to operate effectively in the underdeveloped e-business environment. Strategic alliance is especially critical for the local firms with regard to their e-business success.

Original languageEnglish
Title of host publicationAdvanced Topics in Global Information Management
PublisherIGI Global
Number of pages19
ISBN (Print)9781591404682
Publication statusPublished - 2005
Externally publishedYes

ASJC Scopus subject areas

  • Computer Science (all)


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