An evening at the theatre: Using choice experiments to model preferences for theatres and theatrical productions

José M. Grisolía, K. G. Willis

Research output: Journal PublicationArticlepeer-review

22 Citations (Scopus)

Abstract

This article examines people's preferences and demand for live theatre. It investigates the preferences for people attending a regional theatre, Northern Stage in Newcastle, in relation to other live theatres they could attend, and in relation to the attributes of theatrical productions and ticket price. It uses a Stated Preference (SP), discrete choice experiment, to assess people's utility and Willingness To Pay (WTP) for the different attributes of theatrical productions. The model assesses the effect of the attributes of plays on choice; and the impact of Socio-Economic (SE) and demographic variables on choice and demand. Results reveal the heterogeneity of theatregoers' tastes for different types of plays and ticket prices. The models reveal the significance of 'reviews' and 'Word Of Mouth' (WOM) opinions on plays, as the most important variables determining choice.

Original languageEnglish
Pages (from-to)3987-3998
Number of pages12
JournalApplied Economics
Volume43
Issue number27
DOIs
Publication statusPublished - Nov 2011
Externally publishedYes

ASJC Scopus subject areas

  • Economics and Econometrics

Fingerprint

Dive into the research topics of 'An evening at the theatre: Using choice experiments to model preferences for theatres and theatrical productions'. Together they form a unique fingerprint.

Cite this