Alleviating the impact of SNS fatigue on user discontinuance

One Ki Daniel Lee, Seoyoun Lee, Woojong Suh, Younghoon Chang

Research output: Journal PublicationArticlepeer-review

3 Citations (Scopus)


Purpose: Social networking services (SNSs) have become deeply ingrained into our daily life. However, it has often been reported that users experience negative feelings regarding SNS usage. This phenomenon presents challenges for SNS providers in retaining or increasing their customer base. This study focuses on SNS fatigue, a negative psychological state that can lead to discontinuance intention among SNS users. This study proposes two distinctive SNS-specific contexts and investigates how they alleviate the negative effect of SNS fatigue on user behavior. Design/methodology/approach: Drawing upon the context-specific theorization perspective, a model involving moderation effects of the SNS-specific contexts on the relationship between user's SNS fatigue and discontinuance intention was proposed. The model was tested using survey data of active SNS users. Findings: The results indicate that SNS fatigue leads to user discontinuance intention. However, the SNS-specific contexts, such as social interaction context and platform service context, negatively moderate the relationship between SNS fatigue and user discontinuance intention. Originality/value: The findings of this study are expected to help SNS providers develop strategies to improve their services for effective user retention.

Original languageEnglish
Pages (from-to)292-321
Number of pages30
JournalIndustrial Management and Data Systems
Issue number1
Publication statusPublished - 3 Jan 2022
Externally publishedYes


  • Discontinuance
  • SNS fatigue
  • SNS-specific contexts
  • Social networking service (SNS)

ASJC Scopus subject areas

  • Management Information Systems
  • Industrial relations
  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering


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