AI-based targeted advertising system

Tew Jia Yu, Chin Poo Lee, Kian Ming Lim, Siti Fatimah Abdul Razak

Research output: Journal PublicationArticlepeer-review

14 Citations (Scopus)


The most common technology used in targeted advertising is facial recognition and vehicle recognition. Even though there are existing systems serving for the targeting purposes, most propose limited functionalities and the system performance is normally unknown. This paper presents an intelligent targeted advertising system with multiple functionalities, namely facial recognition for gender and age, vehicle recognition, and multiple object detection. The main purpose is to improve the effectiveness of outdoor advertising through biometrics approaches and machine learning technology. Machine learning algorithms are implemented for higher recognition accuracy and hence achieved better targeted advertising effect.

Original languageEnglish
Pages (from-to)787-793
Number of pages7
JournalIndonesian Journal of Electrical Engineering and Computer Science
Issue number2
Publication statusPublished - 1 Feb 2019
Externally publishedYes


  • Age estimation
  • Gender recognition
  • Object recognition
  • Targeted advertising
  • Vehicle recognition

ASJC Scopus subject areas

  • Signal Processing
  • Information Systems
  • Hardware and Architecture
  • Computer Networks and Communications
  • Control and Optimization
  • Electrical and Electronic Engineering


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